What Is Local SEO Marketing?

Did you know over 30 million businesses exist in the United States?

This staggering number means competing with hundreds of local establishments. One way to compete is by enriching your online presence. To promote yourself, consider using local SEO marketing.

If you have little to no digital marketing experience, you will have no idea how to do it. What is local SEO marketing? Read on and find out more.

What Is Local SEO?

Local SEO is an online marketing strategy for marketing products and services to clients within their area. It uses top search engines like Google and business directories like Yelp.

Many customers use these services for searching the best establishments around. For businesses, local SEO removes the guesswork. Some tools allow you to determine your demographics for future reference.

Do you want to make the most out of your local SEO efforts? You need only work with an SEO agency to make captivating content. View here for more information.

Why Invest in Local SEO?

After answering your question, “what is local SEO?” you can now discuss how it can benefit your business. Here are some reasons to invest in this SEO method:

Timely and Highly Targeted

Local SEO and online directories will show your business to local clients. You will show up as soon as they search for your product or service offerings.

Your business grows as a result. After all, the best time to reach out to a customer is when they need you.

High Return on Investment

Investing in SEO prevents wasted exposure. Traditional advertising methods are often prone to these due to the lack of focus. With local SEO techniques, you have a concrete way of targeting your audience.

For this reason, optimization becomes more cost-effective and efficient. It maximizes your limited budget, enabling you to compete with larger establishments.

Mobile Internet Usage Growth

Most customers use mobile devices to look for local businesses. They often do this while walking around specific areas. You will never lose potential clients since local SEO uses geo-targeting as well.

Local SEO Tips

The following tips ensure your website is more local-friendly. Again, you can hire a local SEO company to do it for you instead:

Make a Google My Business Account

Ranking higher on Google Maps and local search results depends on optimizing your Google Business Profile. Make a Google My Business account and associate it with your profile. Once you put all relevant information, it will display in the Google Search local results.

Ask for Happy Customer Reviews

When you have a satisfied client, consider asking them for a review after closing the sale. The best way to do it is by sending a post-purchase email or text. 

Respond to existing reviews professionally. Thank those with good reviews and address complaints from the negative ones.

What Is Local SEO Marketing? Invest Now

We hope we answered your question, “what is local SEO marketing?” Use what you learned to start putting in some effort toward this marketing strategy.

However, you will benefit more when working with a reputable agency. Ask for recommendations and look at online reviews to discover the best ones in your area.

Did you find this local SEO guide helpful? If so, explore our other articles for more valuable tips and tricks today.