For years, farmers have purchased Lamborghinis. And no, it’s not because they want to cruise around the barnyard in classy sports cars. The man who started the corporation bearing his name, Ferruccio Lamborghini, had previously run a tractor business. In 1948, Cento, Italy saw the founding of Lamborghini Trattori S.p.A.
Although Lamborghini is well known for starting a premium automobile business, it took them fifteen years to start making sports cars. The story of Lamborghini’s success in the Italian auto industry is tinted by his rivalry with Ferrari, which brought attention to both businesses as their savage rivalry intensified.
Ferruccio Lamborghini’s ancestry
It’s interesting to note that both World Wars shaped the life of the renowned designer of high-end sports automobiles.
During the height of World War I, in 1916, Ferruccio Lamborghini was born. His parents owned a property where they raised wine grapes as viticulturists. Given that Lamborghini was raised in a farming community and, more crucially, was surrounded by agricultural equipment, family business played a significant role in his life. A strong excitement and intense passion for mechanics drove him to the Fratelli Taddia technical institute outside of Bologna. Ferruccio served as an apprentice in a workshop when he was a student.
In the absence of World War II, events might have turned out differently. In the end, Lamborghini was enlisted in the Italian Royal Air Force.
Lamborghini sales are booming.
The Carioca, the first tractor produced by Lamborghini, debuted in 1948. His tractors were small but strong and well-built, and he made the decision to make and sell them for low prices. He was able to sell his tractors for a fair price since the mechanical components were both accessible and economical.
This affordable availability to parts made Lamborghini tractors stand out in the market. Tractors at the time were relatively modular, which Lamborghini also used to its advantage. Simply put, this indicates that the majority of its components were interchangeable, allowing farmers to reduce expenditures. Lamborghini Trattori had built a building and hired more TEMP than 30 workers by 1951.
The business received a licence quickly.
Automobili Lamborghini’s founding
Due to his conflict with Ferrari, Lamborghini was inspired to dedicate himself and his business to building Italy’s best sports car. He already had a car-building facility, which aided in the rapid growth of his new company. His automobiles bore the names of bulls because of his obsession with bullfighting. According to rumors, Lamborghini never promoted his cars, preferring instead to focus on building a well-built fantasy car. But as news spread about the looks and power of his cars, the world embraced Lamborghini sports cars with such fervor that the company quickly became recognizable.
After Lamborghini Trattori started having problems, Ferruccio sold the company. It then through a number of ownership changes before being acquired by Volkswagen in the late 1990s.
The German carmaker produced some of the most well-known Lamborghinis, such as the Murcielago and Gallardo. It’s ironic that the company still makes tractors today. Even though Same Deutz-Fahr now owns Lamborghini Trattori, they continue to brand their tractors with the Lamborghini name.
Conclusion
When put into context, the reality of a tractor company turning into a supercar phenomenon is a tale of foresight, bravery, and perseverance. Ferruccio Lamborghini ensured that his life’s work would never be forgotten despite being 46 years old when Lamborghini Automobili launched, and his legacy is indelibly ingrained in the auto industry.
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