Technology has made a significant contribution to the modern world. According to a study, around 95% of vehicle buyers browse the internet to get information about new cars. In the automotive sector, sales largely depend on the quality of information car manufacturers provide to their customers on these online platforms. Due to this reason, high-quality car photography has become a crucial marketing and sales technique for auto dealers.
The primary reason behind the popularity of 360-degree photography is that it provides a view of every angle of cars, i.e., inside to outside features. It ensures that individuals will be able to inspect the entire vehicle without leaving the comfort of their homes.
Here, we will understand the benefits of 360-degree photography for a car retail business.
Benefits of 360° Car Photography
Since the beginning of the internet, auto dealers have been looking for creative and attractive ways to stimulate interest in their inventory. As digital marketing grows, it becomes very challenging for organizations to determine strategies to generate the highest ROI in the cutthroat market. High-quality 360-degree car images have become crucial to engaging and attracting customers to your platform. So, in this blog section, we will explore some of the great benefits of 360 photography.
Displaying All Angles
360-degree photos show the car’s interiors and exterior in detail, giving customers a “virtual tour.” Most of these photographs are based around focal objects like the center console of a car. It also consists of a thorough walkaround the vehicle, called “exterior spins”. These photos enable potential buyers to browse at their own pace. 360-degree photos also provide car buyers with an in-depth and immersive perspective of the interior and appearance of the car. It gives the customer an experience that is more akin to a virtual walkaround. 360-degree car photography also allows sellers to highlight minor damage that may not be visible in traditional photography, which is very helpful for second-hand or used car buyers. It significantly enhances consumer trust in the dealership.
Increase User Engagement On Dealership Website
Furthermore, customers might feel more involved in the purchasing process earlier with 360-degree pictures that can be interacted with; this can help them show a more vital interest in a specific vehicle, just as a test drive. 360-degree photos are often easier to shoot than films because there is typically less editing required, and they take less time to produce.
Provides You Reel Purchasing Adventure
Besides 360-degree images, organizations also prefer to use videos for advertising their goods and services. The video adverts may speed up the buying process before they even step into the dealership. Around 75% of auto buyers say that the online video advertisement influences their recent vehicle purchasing decision. One of the significant advantages of the high-quality video presentation is its potential to highlight the vehicle’s essential characteristics in brief details rather than in a picture. Customers can see the touchscreens with the audio options and GPS, which give them a realistic sense of the feeling they will experience while driving. Furthermore, it will foster the relationship between the buyer and the vehicle, which is as beneficial as taking the wheel for the customer.
Drawbacks and Restrictions
360 visuals also have certain restrictions. While they undoubtedly give an immersive customer experience than general photographs, they cannot accurately convey what it is like to navigate and drive the vehicle inside. These photos are fantastic for customers using PCs, tablets, and large-screen devices. However, customers using small or older mobile phones might feel minor difficulties due to the OS and phone.
Which One to Pick: 360-Degree Photography Or Video?
The answer to this question solely depends on your organization’s needs, aspirations, and financial situation. 360-degree photos are a terrific method to generate more customer interest and set the listing apart from your competition with a pocket-friendly budget, if you are looking for a simple and quick interactive approach to promote automobiles and cater to a better customer experience through photos.
However, videos are a great option to provide your buyers with a top-notch immersive experience to show particular aspects of the automobile. They aren’t usually interactive though, so shoppers can’t spin a vehicle around virtually as they want. The best way here is to use the combination of the two to provide your buyer with a great user experience if you have enough resources to handle them.
Conclusion
With the expansion of digital media, the market is getting competitive. So, it is crucial to understand the market demand. Buyers prefer to analyze and check the entire vehicle without stepping out from home.
So, there is a strict need to have a skilled partner who excels at taking high-quality images to relieve your team’s stress and free up resources. You can rely on Spyne to make your cars stand out from the competition; the AI-led photography solution makes it easy to create car spin videos and pictures with ease. You can book a demo to discover more about Spyne’s car photography solutions in detail.
