Every marketer out there will tell you that video has arrived as the top form of online content. Although before you get started on curating video content for your marketing campaign, you need to know what type of video marketing is the most important right now.
Below we are going to look at 8 creative ideas to elevate your video marketing campaign in 2022.
1. Live videos
Since the emergence of Pandemic in 2020, live video has emerged as one of the most significant video content out there.
From influencers promoting their products to music artists doing virtual concerts, live video is being used by everyone. If you are a content marketer, live videos should be at the top of your list of video marketing strategies.
Although consumers are now looking for video content, they engage and interact better when the content is live.
2. User-generated video
With the advent of social media platforms like TikTok, Instagram, and Vine, user-generated videos have gained popularity among consumers. User-generated content is everywhere you look and it is a great way to build trust with your target audience.
Since consumers are looking for something more personal, user-generated content is authentic and is curated by the people they trust, and is one of the smartest strategies to get through your target audience’s skepticism. From TikTok dance commercials to Instagram reels, almost every video looks authentic.
3. Smartphone production
You no longer require expensive video-making equipment and a big production company to nail your video marketing campaign. Moreover, even brands that can afford a big budget for their video marketing are now switching to smartphone production to create authentic, and on-the-spot content.
With Apple’s #ShotOniPhone campaign, this trend has become more popular. The campaign required people to submit their best entries shot on an iPhone to get featured on an Apple commercial or billboard.
It is cost and time-effective and proves that video content created on a smartphone is no different than what we see in traditional media. With the help of smartphone production, social media influencers have overpowered even seasonal video marketing professionals, and brands are now taking notice of it.
Brands are quickly realizing that smartphone curated videos are real-life content that customers are more likely to resonate with than ads that are merely sales-driven.
4. Interactive videos
There are many types of interactive videos from virtual reality to video links or shared posts, but one thing stays relevant. With interactive videos, you need to interact and communicate with your video on what you want them to do next after watching your video. You can create exclusive videos via various Video Maker tools available online but make sure that you use interactive templates while editing them.
Make sure that you do not stop the views by not continuing the engagement. Loyal viewers that watch your videos are already invested in your brand and are engaging with your content. These types of viewers are more likely to continue connecting with your brand.
To make sure that your interactive video yields the results you want, you need to ensure that the interactivity part resonates with the content in the video.
5. Search engine optimized videos
SEO is not new, what’s new is videos optimized for search. But, how do you use video content to optimize your search engine results? By focusing on these 3 key elements: consistency, backend optimization, and relevancy.
Although before you start working on your videos, make sure that your goals are clear. Use keywords in your videos, or in your video descriptions and titles. Interact with your viewers and answer their questions, educate them on things related to your brand to create content that is interesting to watch and is engaging.
The next step is to be consistent if you want search engines to notice your video. Consistency is the key to getting ranked on search engine pages. You can also come up with a content schedule to post videos regularly and publish them on your website to increase traffic.
Lastly, pay attention to technical optimization steps like keywords, descriptions, title tags, choosing relevant thumbnail images and URLs. Also, respond to comments to drive engagement.
6. Educational and explainer videos
From How-tos to FAQs, educational and explainer videos are the most in-demand among viewers. More and more people are on the web, looking to learn an instrument or online learning in a university setting. Brands can tap into this wide audience by making video content where they give out information to their viewers or consumers.
Consumers are more likely to watch a video if they want to learn something than read articles, blogs, infographics, eBooks, or manuals.
If you are confused about what type of video content you should start with, educational and explainer videos are your best bet. Moreover, creating educational videos will make your brand look professional with market knowledge and experience.
7. Vlogs
Brand storytelling is one of the most effective ways of catching your target audience’s attention and getting them hooked on your videos.
It is also a smart strategy to connect with your customers and build your brand personality. Vlogs or Video blogs are going to be in trend for a very long time thanks to video streaming platforms like YouTube.
Vlogs position the creator as the protagonist of the brand. The creator is the main character in the video by telling people stories of events and experiences from their perspectives to help their viewers get to know them better.
8. Social media stories
Social media stories are similar to vlogs that help showcase a brand’s personality to create video content that is authentic and much more personal.
Social media stories are meant to be more casual and give your brand a personality apart from the whole corporate outlook. Social media stories offer tons of platforms for video marketers. You can go live, post boomerangs or video content to interact with your audience.
To conclude, there is no doubt that videos are important for a smart marketing strategy in 2022. You do not have to be a videographer, to figure out how to incorporate video into your marketing campaign. Keep up with the trends and use videos on social media, websites, and blogs to drive more traffic and connect with your followers.
